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 The following are representative books on the topic in this market place, with an assessment of how each compares to The Subconscious Diet: It’s not what you put in your mouth; it is what you put in your mind!

 

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50 - 100 & 170 Word Summery

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 50 word summery:

            Does not discuss food or exercise, but does look at the requirements for changing long set habits that are causing people to gain weight. It gives clear steps to make the adjustments in a person’s thinking that are the prerequisites for any change, especially in the habits of eating.

 100 word summery:

             Diets are like pulling the leaves off a weed in your garden, until you get to the root the weed just keeps growing. You will not lose weight until you make changes in your thoughts. These changes in thought will cause changes in your actions, which re-enforce thoughts.

            The Subconscious mind has been studied for three hundred years by professional in all fields of thought.  The nearly unanimous conclusion is, “You become what you think!” Until you have a plan to reach your goal and follow that plan, you will accomplish nothing. The Subconscious Diet shows you how to set the intention, eliminate the distractions and succeed.

 170 word summery

         Does not discuss food or exercise, but does look at the requirements for changing long set habits that are causing people to gain weight. It gives clear steps to make the adjustments in a person’s thinking that are the prerequisites for any change, especially in the habits of eating.

        There are no confusing and largely useless charts and graphs to distract the dieter. The Subconscious Diet, leads to the accomplishment of the dieter’s goal by taking the reader through each phase of the mental processes required for any diet plan to be accomplished. It is written in easy to understand language and uses examples that relate to the readers’ real life situations.

      Each chapter contains quotes from famous figures of the past and present that support and encourage the efforts of the dieter. The point of these quotes is to illustrate to the reader that their lack of success in any past diet can be overcome and that they can achieve their dream / goal of weight loss.



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What would you pay for a book that could actually help you to use your mind to change your body and achieve the weight that is optimum for a healthy person?

 One in five people between the ages of 30 – 45 said they would forfeit three years of their lives to never worry about weight again.1 For many girls and women, body image is the major cause of emotional pain and frustration. Today many men are also fighting the battle of the bulge. 

According to the U.S. Food & Drug Administration, 64 percent of all Americans are overweight and over 30 percent are obese. Up from 1988 through 1992, when fewer than 56 percent were overweight and fewer than 23 percent of American adults were obese. Recent research by the Centers for Disease Control and Prevention (CDC) shows that 15 percent of children and adolescents aged 6 to 19 are overweight - almost double the rate of two decades ago.2

Current estimates put the number of active dieters at one in three Americans. An estimated $46 billion was spent on diet products and self-help books. Traditional diets just do not work.4 People are trying expensive 5 and sometimes dangerous diet plans and pills6 to try to achieve an image portrayed by many of the actors they see on T.V. and in the movies.

Most traditional diet plans only discuss food; however, the body will not change until the mind does. A new, complete approach is needed to integrate the mind and body. The Subconscious Diet (including a eighteen page Success Guide) is a short, easy to follow practical plan that will help people who have not succeeded at traditional diets achieve their goal. The main topics: Your Subconscious mind; Support; Eliminate stress; Forgiveness; Affirmations and Visualization build on each other to form a complete program for weight loss.

 Whether the reader is trying to get rid of a few pounds to look better or struggling with the need for major fat reduction to save their life this book will be an inspirational, practical guide that will help the reader find motivation and assistance.

 As a dieter and a success / sales trainer, I’ve seen this problem from both sides of the table. For years I have worked with intelligent men and women who wanted to be successful. In many cases, they could not overcome the fatigue and embarrassment of their excess weight. This problem frustrated their success and blocked the achievements of their dreams.

   The comprehensive presentation of the five steps required to make any diet work is what sets this book apart from the single subject approach of the majority of today’s writers. The common discussion found in most diet books now on the market is food: how much, what kind, what combination and when to eat it.

 The Subconscious Diet, does not discuss food or exercise. It does not focus on the technicalities of dieting. It does look at the day to day requirements for changing long set habits that are causing people to gain weight rather than lose it. It gives clear steps to make the adjustments in a person’s thinking that are the prerequisites for any change, especially in the habits of eating. There are no confusing and largely useless charts and graphs to distract the dieter.

 The Subconscious Diet, leads to the accomplishment of the dieter’s goal by taking the reader through each phase of the mental processes required for any diet plan to be accomplished. It is written in easy to understand language and uses examples that relate to the readers’ real life situations.

 Each chapter contains quotes from famous figures of the past and present that support and encourage the efforts of the dieter. The point of these quotes is to illustrate to the reader that their lack of success in any past diet can be overcome and that they can achieve their dream / goal of weight loss.

   There exists substantial data to support the need for a book like The Subconscious Diet. Current analysis reveals that the American public is increasingly looking for non-traditional ways to accomplish their goals. Solutions that utilize the power of the subconscious mind are gaining more support every day.
 
The support for many of the traditional diets programs is failing because they are overly expensive and don’t provide a plan that is simple and tangible which can be taken home, studied, clearly understood and then shared with friends and relatives. Chapter 3, Rally the troops around your flag, is specifically about why the dieter needs to build a support group and then teach that group the principles discussed in this book and why these steps are vital to the success of any diet plan.

 People are tired of the experts lecturing them at once a week meetings, while trying to sell them overpriced products to improve their diet efforts.

 The following press release sums up the opportunities for a new approach to dieting:

March 23, 2005 -- Marketdata, a market research firm that has tracked diet products and programs since 1989 has just released the findings of its biennial study:

U.S. Weight Loss Market Worth $46.3 Billion in 2004 — Forecast to Reach $61 Billion by 2008.

 "The U.S. Weight Loss & Diet Control Market."

This dynamic market has been turbulent since 2002, as several trends soar, then decline in popularity. As American obesity rates climb, there are now 71 million dieters. The main factors contributing to the turbulence in the market since 2002 include:

            •    The number of weight loss or “bariatric” surgeries has skyrocketed, to a record 
                  140,000 procedures last year.
            •    The low-carb food trend turned out NOT to be a short-term fad but a "movement”
                  and lifestyle with more staying power than anyone ever expected. But now it has 
                  peaked and is on the decline.
            •    The government’s ban of Ephedra, one of the main ingredients in OTC diet 
                  pills, had a major impact on this market and companies such as Metabolife.
           
2005 Forecasts:
"The 2005 'diet season' will be one characterized by the highest level of dieter confusion and price sensitivity ever. People are waiting for ‘the next big thing’ in weight loss, as the low-carb craze fades. They may not find it in 2005, since no new 'magic pills' will make it to market this year.”1

The timing for just such a book as The Subconscious Diet: It’s not what you put in your mouth; it is wwhat you put in your mind! is now.

They key audience that The Subconscious Diet is intended for is the 189,000,000 American men, women and children (64% of the population) who are sick, tired and frustrated by the excess weight they carry.

 Primary audience includes:

 Ø      The parents of 16% of U.S. children. (1 in 6 that are seriously overweight equals nine million children, plus another nine million are heavy enough to be at risk.)

 Ø      The 64% of the 80% of American women who have tried a popular diet and considered it a failure.

 Ø      The 80% of 10-year-old girls and 50% of 9-year-old girls who have been on a diet.

 Secondary audience includes:

             For employees, from business owners who want to reduce their share of the $3.9

            billion in productivity lost because of weight related illness and injury each year. 

            Lost productivity costs related to obesity (BMI > 30)   among Americans ages 17-

            64 is $3.9 billion. This value considers the   following annual numbers (for 1994):

ü      Workdays lost related to obesity: 39.3 million.

ü      Physician office visits related to obesity: 62.7 million.

ü      Restricted activity days related to obesity: 239.0 million.

ü      Bed-days related to obesity: 89.5 million. 1

             For the constituents of Government agencies that deal with health issues. Obesity

           and Inactivity Cost California $21.7B in Medical Care, Workers' Compensation,

           Lost Productivity since 2000:

ü      Medical costs totaled $10 billion.

ü      Workers' compensation costs totaled $338 million.

ü      Lost productivity cost businesses $11.2 billion.

             A premium for customers of businesses in health related fields.

                                   School health classes.

  Overview
 

As previously mentioned, the data that supports the demand for this type of book is compelling. During the last 2 years, bookshelves have exploded with titles related to dieting. However, the majority of these titles were in text book format with boring and complicated charts and graphs or they were glorified cook books.

The vast majority of books that have been written and will be written fall into three categories: For Dummies books, The Basics of Dieting style books and purely theoretical books.

Many diet books, written by medical doctors and other Ph.D.’s, get caught up in their own seriousness, these books are very dry. They contain little practical information for the person that just wants to get back in shape or who eats to escape the boredom.

Most of these books fail to deliver any practical methods for breaking out of the habits that got the reader overweight.  The Success guides provided in The Subconscious Diet are designed to be used immediately, not to be mulled over and digested. 

Many books cover the subjects summarized in each chapter of The Subconscious Diet, such as, books written solely about: Goal setting, Forgiveness, Affirmations and Visualization. These single subject books have tremendous sales each year and there is no reason to believe that their sales will decline in the foreseeable future. There are few if any books that offer a complete program integrating all of these topics.

What is needed more than anything else in the field of diet is a practical guide which can be used by busy people. That is exactly what The Subconscious Diet is: a guide for real people as they seek to get their weight under control and reduce the stress, illness, fatigue and frustration that is dominating their lives now.

This book also meets the need and could be marketed as a “Companion Book”, to be used by the readers of any of the popular diet plans. This book is not a contradiction of or in conflict with the majority of the diet books in print. The Subconscious Diet, simply takes the next needed steps not covered in most of these books.

Since this book is physically small it could be effectively marketed by being shrink wrapped with one of the traditional diet books and sold as a package.

The following are representative books on the topic in this market place, with an assessment of how each compares to The Subconscious Diet: It’s not what you put in your mouth; it is what you put in your mind!

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 Book sellers may copy the form below and send it with a check to Liberation Press. 

You may also call me directly at 626 - 327 - 3893   Thank you! 

Liberation Press

 840 E. Foothill Bl. #55, Azusa, CA  91702

Email: HBSanders@verizon.net

Web site: http://www.TheSubconsciousDiet.com

(626)-327-3893

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